Augmented Reality

Augmented Reality overlays content on top of real objects in the physical world. In its simplest form, no headset is required, the learner simply uses an app on their device to scan the object they want to learn about and access associated learning content.

Other learning applications include:

  • Correct use of equipment and machinery: By pointing their device at a piece of equipment or machinery, learners can access ‘just in time’ content about key safety features or handy tips for correct use. By accessing this content at the point of need, learners are supported in their on-the-job performance. Rather than sitting at a computer to access learning, the workshop environment itself can now become a vast library of interactive content.
  • In-situ support for product knowledge: In a retail environment it can often be challenging to ensure all staff maintain a robust level of product knowledge, especially if product lines are regularly changing. AR can be used to provide in-situ, at-a-glance information about key product selling points. When a customer is asking about the differences between distinct models, shopfloor staff can rapidly bring up key product information, matching the right product to customers’ needs and, ultimately, selling more effectively.
  • Interactive customer manuals: Our customers are also often our learners. AR is increasingly being used as an alternative to traditional customer manuals and handbooks, for example in the automotive sector. When drivers want to know how to use a particular feature of their vehicle they no longer have to dig out a weighty manual. Instead they can simply slip their phone out of their pocket and point it at the vehicle feature in question in order to access the information they need.


Virtual reality

360° Video

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